The way customers buy replacement parts has changed. Today people are more interested in learning how to repair their motorcycles. When someone asks for Harley-Davidson OEM parts in your store, you have to offer them exactly that. Some vendors make the mistake of offering other, lower quality replacement parts with the excuse that they are more “affordable” in price. However, when a person orders Harley-Davidson OEM parts it is because they have taken the time to research the advantages of using these types of replacement parts on their motorcycle. Remember that people search the Internet for information before they buy. If you try to fool them into thinking they don’t know, you could lose a customer forever. Nowadays honesty is the best way to win and keep customers.
How to convince the most skeptical?
There will always be some customers who do not see the need to invest more in better quality parts. In these cases, you must have a strategy that allows you to show them, with data, that buying Harley-Davidson OEM parts is their best option. Many of these customers only consider the price of the replacement parts but do not analyze how long they will last before …Read more